In the world of sales and marketing, one truth stands out: understanding your customer is key to driving growth. If you want to increase sales, it's essential to focus not just on your product but also on what your customers truly need and desire. This brings us to a critical concept in modern sales strategies: customer pain points.
Customer pain points refer to the issues or frustrations that your potential customers are experiencing. These pain points can vary, but they generally fall into one of four categories:
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