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The Rainmaking Podcast
Authors
Oliver Buchannon
Steve Fretzin

Steve Fretzin is the host of the BE THAT LAWYER® Podcast and a nationally recognized business development coach for lawyers. He works with attorneys at all stages of their careers to help them build sustainable books of business through practical, relationship-driven strategies. Steve is a five-time bestselling author and a regular columnist and podcast contributor in the legal industry.

Issue: February 2026

How Do Law Firms Show Up in AI Search Results in 2026?
LockSimple

Feb 17, 2026

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7 min read

How Do Law Firms Show Up in AI Search Results in 2026?

Wes Lungwitz
Steve Fretzin
The Rainmaking Magazine
Wes Lungwitz, +2

Issue: December 2025

What Lawyers Can Learn About Business Development From a Golf Pro
LockSimple

Dec 2, 2025

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4 min read

What Lawyers Can Learn About Business Development From a Golf Pro

Over the last 40 years I’ve played hundreds of rounds of golf, never giving much thought to how the game connected to business development.

Steve Fretzin
The Rainmaking Magazine
Steve Fretzin, +1

Issue: October 2025

What Lawyers Can Learn About Business Development From a Golf Pro
LockSimple

Oct 5, 2025

•

4 min read

What Lawyers Can Learn About Business Development From a Golf Pro

Steve Fretzin
The Rainmaking Magazine
Steve Fretzin, +1

The Rainmaking Authority Media Group LLC

The Rainmaking Magazine serves professionals in law, accounting, consulting, and other professional services who are committed to building a stronger client portfolio.

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