Steve Fretzin | The Rainmaking Magazine

Oliver Buchannon

Steve Fretzin

Steve Fretzin is the host of the BE THAT LAWYER® Podcast and a nationally recognized business development coach for lawyers. He works with attorneys at all stages of their careers to help them build sustainable books of business through practical, relationship-driven strategies. Steve is a five-time bestselling author and a regular columnist and podcast contributor in the legal industry.

Issue: June 2026

Why Do Lawyers Avoid Professional Risks

Jun 16, 2026

•

3 min read

Why Do Lawyers Avoid Professional Risks

The Greatest Risk in a Legal Career May Be Avoiding Risk Altogether

Susan Filan, +2

Issue: May 2026

What Do Clients Look For When Hiring A Lawyer

May 19, 2026

•

4 min read

What Do Clients Look For When Hiring A Lawyer

Competence Gets You Considered. Confidence Gets You Hired.

Colleen Joyce, +2

Issue: March 2026

How Can Lawyers Shift from Hustle to Sustainable Performance?

Mar 17, 2026

•

7 min read

How Can Lawyers Shift from Hustle to Sustainable Performance?

The Goal Isn't to Work Hard Forever—It's to Perform Well for a Long Time

Steve Fretzin, +2

Issue: February 2026

How Do Law Firms Show Up in AI Search Results in 2026?

Feb 17, 2026

•

7 min read

How Do Law Firms Show Up in AI Search Results in 2026?

The New Rules of Visibility in an AI-Driven Search Environment

Wes Lungwitz, +2

Issue: December 2025

What Lawyers Can Learn About Business Development From a Golf Pro

Dec 2, 2025

•

4 min read

What Lawyers Can Learn About Business Development From a Golf Pro

Over the last 40 years I’ve played hundreds of rounds of golf, never giving much thought to how the game connected to business development.

Steve Fretzin, +1