Steve Fretzin | The Rainmaking Magazine

Oliver Buchannon

Steve Fretzin

Steve Fretzin is the host of the BE THAT LAWYER® Podcast and a nationally recognized business development coach for lawyers. He works with attorneys at all stages of their careers to help them build sustainable books of business through practical, relationship-driven strategies. Steve is a five-time bestselling author and a regular columnist and podcast contributor in the legal industry.

Issue: July 2026

Escaping the Billable Hour Trap with Authentic Content and Smart Delegation

Jul 21, 2026

•

5 min read

Escaping the Billable Hour Trap with Authentic Content and Smart Delegation

Why copying what other lawyers are doing online is the surest way to disappear, and what actually builds a brand worth following

Nick Augustine, +2

Issue: June 2026

Why Do Lawyers Avoid Professional Risks

Jun 16, 2026

•

3 min read

Why Do Lawyers Avoid Professional Risks

The Greatest Risk in a Legal Career May Be Avoiding Risk Altogether

Susan Filan, +2

Issue: May 2026

What Do Clients Look For When Hiring A Lawyer

May 19, 2026

•

4 min read

What Do Clients Look For When Hiring A Lawyer

Competence Gets You Considered. Confidence Gets You Hired.

Colleen Joyce, +2

Issue: March 2026

How Can Lawyers Shift from Hustle to Sustainable Performance?

Mar 17, 2026

•

7 min read

How Can Lawyers Shift from Hustle to Sustainable Performance?

The Goal Isn't to Work Hard Forever—It's to Perform Well for a Long Time

Steve Fretzin, +2

Issue: February 2026

How Do Law Firms Show Up in AI Search Results in 2026?

Feb 17, 2026

•

7 min read

How Do Law Firms Show Up in AI Search Results in 2026?

The New Rules of Visibility in an AI-Driven Search Environment

Wes Lungwitz, +2

Issue: December 2025

What Lawyers Can Learn About Business Development From a Golf Pro

Dec 2, 2025

•

4 min read

What Lawyers Can Learn About Business Development From a Golf Pro

Over the last 40 years I’ve played hundreds of rounds of golf, never giving much thought to how the game connected to business development.

Steve Fretzin, +1