Paula Zirinsky

Founder of Zirinsky Strategy LLC, Paula Zirinsky advises professional services firms on branding, positioning, thought leadership, and strategic marketing initiatives. She works closely with leadership teams to help firms clarify what differentiates them in the market, align around strategic priorities, and build brands that are both externally compelling and internally embraced. She often serves as a strategic facilitator and brand-positioning advisor who uses interviews and internal alignment to shape direction.