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The Rainmaking Podcast
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Oliver Buchannon
Bruce La Fetra

Bruce La Fetra is a business development catalyst and speaker working with attorneys and law firms to fundamentally change how and who generates business. Focusing on its Best Clients sets in motion a virtuous cycle where revenue grows, profitability increases, and the business development cycle shortens as the firm attracts more of its Best Clients.

Issue: January 2026

Earn More, Work with Better Clients, and Get More Referrals by Finding Your Secret Sauce
LockSimple

Jan 5, 2026

•

7 min read

Earn More, Work with Better Clients, and Get More Referrals by Finding Your Secret Sauce

How Self-Awareness Becomes a Powerful Business Development Tool

Bruce La Fetra
The Rainmaking Magazine
Bruce La Fetra, +1

Issue: December 2025

Generating More Best Clients with the 40-40-20 Rule
LockSimple

Dec 2, 2025

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4 min read

Generating More Best Clients with the 40-40-20 Rule

What’s your greatest revenue challenge?

Bruce La Fetra
The Rainmaking Magazine
Bruce La Fetra, +1

Issue: November 2025

Grow Your Law Firm by Understanding How Your Best Clients Think
LockSimple

Nov 10, 2025

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3 min read

Grow Your Law Firm by Understanding How Your Best Clients Think

Clients Leave Clues. Successful Firms Learn to Read Them.

Bruce La Fetra
The Rainmaking Magazine
Bruce La Fetra, +1

The Rainmaking Authority Media Group LLC

The Rainmaking Magazine serves professionals in law, accounting, consulting, and other professional services who are committed to building a stronger client portfolio.

© 2026 The Rainmaking Authority Media Group LLC.
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