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The Rainmaking Podcast
Authors
Oliver Buchannon
Bruce La Fetra

Bruce La Fetra is a business development catalyst and speaker working with attorneys and law firms to fundamentally change how and who generates business. Focusing on its Best Clients sets in motion a virtuous cycle where revenue grows, profitability increases, and the business development cycle shortens as the firm attracts more of its Best Clients.

Issue: January 2026

Earn More, Work with Better Clients, and Get More Referrals by Finding Your Secret Sauce
LockSimple

Jan 5, 2026

•

7 min read

Earn More, Work with Better Clients, and Get More Referrals by Finding Your Secret Sauce

Bruce La Fetra
The Rainmaking Magazine
Bruce La Fetra, +1

Issue: December 2025

Generating More Best Clients with the 40-40-20 Rule
LockSimple

Dec 2, 2025

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4 min read

Generating More Best Clients with the 40-40-20 Rule

What’s your greatest revenue challenge?

Bruce La Fetra
The Rainmaking Magazine
Bruce La Fetra, +1

Issue: November 2025

Grow Your Law Firm by Understanding How Your Best Clients Think
LockSimple

Nov 10, 2025

•

5 min read

Grow Your Law Firm by Understanding How Your Best Clients Think

Bruce La Fetra
The Rainmaking Magazine
Bruce La Fetra, +1

The Rainmaking Authority Media Group LLC

The Rainmaking Magazine serves professionals in law, accounting, consulting, and other professional services who are committed to building a stronger client portfolio.

© 2026 The Rainmaking Authority Media Group LLC.

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