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Relationship Marketing

Dec 2, 2025

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7 min read

Relationship Marketing

Proven Strategies to Acquire More Right-Fit Clients

Bill Cates
The Rainmaking Magazine
Bill Cates, The Rainmaking Magazine
Generating More Best Clients with the 40-40-20 Rule

Dec 2, 2025

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4 min read

Generating More Best Clients with the 40-40-20 Rule

What’s your greatest revenue challenge?

Bruce La Fetra
The Rainmaking Magazine
Bruce La Fetra, The Rainmaking Magazine
What Lawyers Can Learn About Business Development From a Golf Pro

Dec 2, 2025

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4 min read

What Lawyers Can Learn About Business Development From a Golf Pro

Over the last 40 years I’ve played hundreds of rounds of golf, never giving much thought to how the game connected to business development.

Steve Fretzin
The Rainmaking Magazine
Steve Fretzin, The Rainmaking Magazine
People Over Profits: How Investing in Your Team Drives Long-Term Growth

Dec 2, 2025

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4 min read

People Over Profits: How Investing in Your Team Drives Long-Term Growth

When business leaders think of investment, their minds often go straight to technology, marketing, or infrastructure.

Jim Ries
The Rainmaking Magazine
Jim Ries, The Rainmaking Magazine
How to Build Trust and Credibility with New Clients

Dec 2, 2025

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4 min read

How to Build Trust and Credibility with New Clients

Building trust and credibility with new clients is crucial for establishing long-term relationships and securing repeat business.

Jim Ries
The Rainmaking Magazine
Jim Ries, The Rainmaking Magazine
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The Rainmaking Magazine serves professionals in law, accounting, consulting, and other professional services who are committed to building a stronger client portfolio.

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